There is a range of channels for you to leverage, but that doesn’t mean you should try to use them all just to tick those boxes. Marketing campaigns that combine different channels (for example, in-store, online, social media, or email marketing) allow you to engage with your audience in a different way and also provide many upselling and cross-selling opportunities. Once you have decided what the right marketing strategy is and what kind of sales promotions you’re going to offer, you’ll need to focus on getting your marketing messages out to your audience.įor marketing promotions around special dates, like the ones we’ve added to our 2023 Marketing Calendar, the best strategy is to go omnichannel. When thinking about your holiday or special day marketing campaigns, remember to plan out your promotions in different stages:īefore the actual date: Let your customers know about what’s coming ahead of time and how they can benefit.ĭuring the day itself: Make your big sales push via email and leverage any social media buzz.Īfter the main event: Don’t forget to follow up with those that converted to obtain their feedback on the process or offer additional products or services. Focusing on the wrong promotional strategy can easily ruin your KPIs, and nobody wants that! This decision should be based on the goals you established for yourself when you mapped out your marketing strategy. ![]() It is important to decide which promotions (like special deals or key product sales) you want to plan your marketing activities around. Keep in mind that a year has so many special dates, holidays, and marketing moments – planning is a must in business and in life! What distribution channels are best to achieve your goals? What sales promotions can you offer (special deals, freebies, discounts…)? What are your USPs? Why should people buy your products or services? ![]() What do you want to achieve and how can you get there? Preparing your marketing strategy and marketing planīefore you start, ask yourself these questions: ![]() The next few years are also poised to be tumultuous as we enter a new recession cycle that will definitely impact your marketing strategy. These last few years have shown us that unpredictable circumstances require brands to be able to adapt their communication strategies to engage with their target audience and make the most out of their marketing efforts.
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